Elf on the Shelf

1 - 25 December

Ollie the Oxford Elf is back and spreading festive fun from 1 to 25 December!

Each day, Ollie will be flying around and hiding somewhere in-store. Be the first to spot him and you could win a R500 cash prize!
When you find Ollie, take him straight to a manager to claim your reward. But beware, Ollie is a cheeky little elf and loves to hide in tricky spots! Keep your eyes peeled and follow our daily clues for your chance to catch him first.

Terms & Conditions

  • The promotion is run by Oxford Family Supermarkets (T/A Oxford Freshmarket).
  • The promotion runs from 1 December 2025 to 25 December 2025 at participating Oxford Freshmarket stores.
  • The promotion is open to South African residents aged 18 years and older.
  • To enter, customers must find “Ollie the Oxford Elf” hidden somewhere in-store.
  • The first customer to find Ollie each day and present him to a store manager will win a R500 cash prize.
  • Only one winner per day per store will be eligible to claim the prize.
  • The elf must be physically handed to a store manager to validate the win — photos or verbal claims will not be accepted.
  • Clues may be shared via Oxford’s social media pages or in-store announcements to assist customers in finding Ollie.
  • Prizes are non-transferable and may not be exchanged for other goods or services.
  • Oxford Family Supermarkets reserves the right to change, amend, or cancel the promotion at any time without prior notice.
  • By participating, entrants agree to have their name and/or photo used for publicity purposes related to the promotion without additional compensation.
  • Employees, directors, and immediate family members of Oxford Family Supermarkets and its advertising or promotional partners are not eligible to participate.
  • Management’s decision is final and no correspondence will be entered into.